Contractor · Local SEO
A general contractor with significant referral business but minimal online lead generation needed a website that could capture inbound leads from local search.
Challenge
Contractors often have strong word-of-mouth referral businesses but no structured online presence. The company may have a basic website — a homepage, a contact page, and a gallery — but no service-specific pages, no city pages, no schema markup, and no lead capture follow-up. Competitors who have invested in local SEO are capturing the high-intent search traffic that the contractor could be converting.
Approach
We build contractor websites around services and geography. Each service — kitchen remodelling, bathroom renovation, home additions, commercial fit-outs — gets its own page with specific SEO. Each service area city gets a city page that ranks for "[service] in [city]" searches. The quote request flow is simple: project type, description, contact details, and an instant confirmation with expected response time.
Deliverables
The build combines customer-facing pages, internal workflows, and technical foundations into one coherent system.
Dedicated service pages for each trade: remodelling, renovation, new build, commercial
Service area city pages for all major markets served
Project gallery with before/after images and project categories
Instant quote request form with project details and budget fields
Trust section: licences, insurance, certifications, years in business
Review showcase with direct link to Google review submission
Local SEO structure: service area schema, NAP consistency, GBP alignment
Automated estimate follow-up: instant confirmation + follow-up email at 48 hours
System flow
Each stage gives the customer a clear next action while keeping the business informed and reducing manual follow-up.
Homeowner searches "kitchen remodelling [city]"
Finds the dedicated kitchen remodelling page in Google results
Reviews portfolio, process, credentials, and past project photos
Submits quote request with project details
Receives instant confirmation with expected response time
Contractor receives notification with project details
Automated follow-up sent at 48 hours if no response from contractor
Online lead channel operating alongside referral business
SEO-ready structure ranking for service + city combinations
Clear project enquiry flow that captures brief, budget, and contact
Portfolio presentation that builds confidence before the first call
Automated follow-up that recovers leads that might otherwise go cold