Businesses with a website that is more than 3 years old
03Website Redesign
Website Redesign for More Leads and Better Search Visibility
Turn an outdated website into a faster, clearer, conversion-focused growth system. Same domain, better performance, stronger positioning — and no loss of SEO rankings if done correctly.
The opportunity
Built around the friction slowing growth down.
We begin with the business context, identify where opportunities are being lost, and design the service around the changes that matter most.
Who this is for
Companies whose site looks clearly worse than their direct competitors
Businesses losing trust and conversions because of poor design quality
Those who need better SEO performance from their existing domain
Anyone whose website does not generate enquiries reliably despite having traffic
What gets in the way
Old design creates a poor first impression and loses visitor trust within seconds
Poor conversion rate even when traffic levels are reasonable
Slow page load speeds hurting both user experience and Google rankings
SEO structure is broken — inconsistent headings, missing metadata, no schema
Mobile site is an afterthought and is driving visitors away on their phones
Scope of work
Everything needed to make the system useful.
Each deliverable has a clear role in the customer journey, the internal workflow, or the foundation that supports long-term growth.
Full visual and structural redesign
Improved site architecture and navigation
SEO migration plan and redirect strategy
Page speed and Core Web Vitals improvements
Better service and about pages
Conversion-focused CTAs throughout
Mobile-first optimisation
Content improvement and rewriting where needed
Delivery and outcomes
From a clear strategy to a working system.
The work is planned around practical implementation and measurable improvements, not a stack of disconnected recommendations.
What changes
Improved first impression and trust from new visitors
Better conversion rate from your existing traffic
Preserved or improved SEO rankings through the migration
Faster page load times across all devices
Clearer path from visitor to inquiry or booking
How we deliver it
We begin with an audit of your current site — performance, SEO structure, UX, conversion paths, and content gaps. We then plan a redesign that preserves what is working while improving what is not. All URL redirects are planned and tested before a single page changes. The result is a faster, cleaner, conversion-focused website on the same domain with improved SEO foundations and no ranking loss.
FAQs