Not ranking for "physical therapy near me" or specialty PT searches
Physical Therapy Clinics
Web Design for Physical Therapy Clinics
Help patients find your clinic and book care online
Your physical therapy clinic website should rank for local PT searches, clearly communicate your specialisations and conditions treated, and make it simple for new patients to schedule an evaluation.
The opportunity
A website system designed around how customers choose.
The redesign should remove friction before the first conversation, then make every next step obvious for both the customer and your team.
Where growth breaks
No online scheduling — new patients must call or wait for a callback
Website does not differentiate your clinic from other local PT providers
Missing condition and specialty pages for sports rehab, post-surgery, and chronic pain
No automated reminder or recall system for patient retention
What we build
Physical therapy clinic website
Condition and specialty pages
Online appointment scheduling
New patient intake automation
Insurance and referral information
Local SEO foundation
Patient reviews section
Appointment reminder automation
Recommended architecture
Every page has a specific job.
The structure gives customers enough detail to trust the business while creating focused entry points for high-intent search traffic.
Homepage with specialties, team, and scheduling CTA
Sports rehabilitation page
Post-surgical rehabilitation page
Back and neck pain physical therapy page
Balance and fall prevention page
Pelvic floor therapy page
Paediatric physical therapy page
Insurance and referral information page
New patient scheduling page
Growth system
Search visibility is only useful when it converts.
Local SEO creates qualified discovery. Conversion features turn that attention into calls, bookings, estimates, and consultations.
Local SEO plan
Google Business Profile with clinic photos and patient reviews
Condition-specific pages targeting "physical therapy for [condition] [city]"
Specialty pages for sports rehab and post-surgical care
HealthAndBeautyBusiness and MedicalOrganization schema
Health directory citations (Healthgrades, Zocdoc, insurance directories)
Patient review strategy
Mobile-first design for searching patients
Conversion system
Online scheduling above the fold
Insurance accepted list prominently displayed
Specialist and condition pages for common referrals
Patient testimonials and outcomes section
Doctor referral information
New patient guide and FAQ
Sticky mobile CTA: Schedule an Evaluation
FAQs