Medical and cosmetic dermatology are mixed together on the website, confusing both audiences
Dermatology Clinics
Web Design for Dermatology Clinics
Rank for skin condition and cosmetic procedure searches in your city
Dermatology clinics serve two distinct audiences — patients seeking medical skin care and patients seeking cosmetic procedures. Your website must speak to both clearly, present each treatment category effectively, and convert visits into appointments.
The opportunity
A website system designed around how customers choose.
The redesign should remove friction before the first conversation, then make every next step obvious for both the customer and your team.
Where growth breaks
Not ranking for condition-specific searches like "eczema treatment [city]" or "acne dermatologist [city]"
Cosmetic procedures like Botox and laser resurfacing are buried with no dedicated pages
No before/after gallery for cosmetic procedures — a primary trust signal for cosmetic patients
No online appointment booking or consultation request for cosmetic services
Insurance page is missing or hard to find for medical dermatology patients
What we build
Dermatology clinic website
Medical dermatology condition pages
Cosmetic dermatology procedure pages
Before/after gallery for cosmetic procedures
Online booking for appointments and consultations
Insurance and payment information page
Physician credential pages
Local SEO for dermatology searches
Recommended architecture
Every page has a specific job.
The structure gives customers enough detail to trust the business while creating focused entry points for high-intent search traffic.
Homepage with medical/cosmetic split and appointment CTA
Medical dermatology: acne, eczema, psoriasis, skin cancer screening pages
Cosmetic procedures: Botox, fillers, laser, chemical peel, microneedling pages
Before/after gallery page
Physician and PA credentials page
Insurance and self-pay information page
New patient information page
Online appointment booking page
Growth system
Search visibility is only useful when it converts.
Local SEO creates qualified discovery. Conversion features turn that attention into calls, bookings, estimates, and consultations.
Local SEO plan
Google Business Profile with treatment photos and patient reviews
Medical condition pages targeting "dermatologist for acne [city]" and "eczema treatment [city]"
Cosmetic procedure pages targeting "Botox [city]" and "laser skin treatment [city]"
Dermatologist and MedicalOrganization schema markup
Citations on Healthgrades, Zocdoc, RealSelf, and AAD directory
Patient review strategy with medical and cosmetic segmentation
Core Web Vitals for competitive dermatology local rankings
Conversion system
Online booking for both medical and cosmetic appointments
Before/after gallery for cosmetic procedures
Clear medical and cosmetic navigation split
Physician credentials and board certifications prominently shown
Insurance accepted for medical dermatology
Financing options for cosmetic procedures
Patient reviews section
Sticky mobile CTA: Book an Appointment
FAQs