Website does not communicate expertise or differentiate the firm
Accounting Firms
Web Design for Accounting Firms and CPA Practices
Communicate expertise and convert visitors into consultations
Your accounting firm website should communicate expertise across your service areas, rank for local tax and accounting searches, and make it easy for business owners and individuals to request a consultation.
The opportunity
A website system designed around how customers choose.
The redesign should remove friction before the first conversation, then make every next step obvious for both the customer and your team.
Where growth breaks
Not ranking for "CPA near me" or tax preparation searches
No consultation request system — prospects must call during hours
No individual service pages for tax, bookkeeping, business advisory, and payroll
Slow follow-up on consultation requests
What we build
Accounting firm website
Individual service pages (tax preparation, bookkeeping, payroll, advisory)
Consultation request forms
Industry and client type sections
Local SEO for accounting searches
AI follow-up for consultation requests
Staff and CPA profiles
Client portal integration guidance
Recommended architecture
Every page has a specific job.
The structure gives customers enough detail to trust the business while creating focused entry points for high-intent search traffic.
Homepage with services, credentials, and consultation CTA
Tax preparation and planning page
Bookkeeping and accounting page
Payroll services page
Business advisory page
Individual and personal tax page
Industries served section
About and team credentials page
Consultation request page
Growth system
Search visibility is only useful when it converts.
Local SEO creates qualified discovery. Conversion features turn that attention into calls, bookings, estimates, and consultations.
Local SEO plan
Google Business Profile with service categories and client reviews
Individual service pages targeting "CPA [city]" and "tax preparation [city]"
Industry-specific pages for small business, real estate, and medical practice clients
LocalBusiness and Accountant schema markup
Citations on accounting directories and the BBB
Review strategy for Google
Mobile-optimised for searches during tax season
Conversion system
Consultation request form above the fold
Tax season deadline CTAs
Individual service pages with clear scope descriptions
CPA credentials and designations prominently displayed
Client industries clearly stated
Client reviews and testimonials
FAQ for common accounting questions
Sticky mobile CTA: Request a Consultation
FAQs